Our story

At Mr. Loupey, we are a couple passionate about animal welfare. Our adventure began with Poncho, our 5-year-old Australian Shepherd, affectionately nicknamed Loupey. A significant meeting with Mirvat, who made us aware of the challenges faced by animals in Morocco, was the catalyst for our commitment.

While traveling in Spain, the idea of creating something meaningful to help these animals took shape. After several months of work and reflection, we are excited to present our art to you. Our business is a reflection of our love for animals and our desire to create positive change.

We have also faced challenges, including the loss of our second dog, Mango, whose memory continues to inspire us. Poncho, meanwhile, has had a profound impact on our lives. Jay, an ethical vegetarian for over 10 years, and I, having benefited from animal therapy, share a strong commitment to animal welfare.

We founded this company together, determined to make a difference. Every hoodie we create is more than just a piece of clothing: it’s a symbol of compassion and commitment. Thank you for joining us on this journey to champion great causes and give a voice to those in need.

-Jay, Eli & Poncho